Cinema might be declared dead by some, but Blue Tick’s influencer marketing magic proves otherwise. To promote the kiddie flicks 10 Lives and Garfield, Blue Tick crafted an exciting campaign that tapped into the power of momfluencers. By engaging their followers in a fun competition to complete a Garfield comic and caption 10 Lives stills, Blue Tick ignited a wave of engagement. The result? Extensive reach of those movies to over 11 000 users.
Blue Tick carefully sourced the most fitting momfluencers for this campaign, ensuring their audiences aligned with the movie’s target demographic. After selecting the ideal creators, we developed a comprehensive scope document for the client, detailing every aspect of the campaign from start to finish.
Our team managed the entire process, from coordinating with influencers to setting clear deliverables and timelines. We kept a close eye on the campaign’s progress, ensuring everything ran smoothly and on schedule. Post-campaign, we provided detailed insights and reports, highlighting the engagement and reach metrics.
Now that’s what we call a purr-fectly executed campaign!
